WAV is an independent research collective devoted to the realities that form the base of our systems and are often silenced or overlooked. WAV uncovers exploitation, addresses causes of developments and promotes transparency within the public debate. As part of WAV I am working on a de-branding of it. I question the legitimacy of branding in it's history and current context as tool to primarily establish and maintain ownership and power. WAVs output is a work in progress to wiggle free from while also still getting caught up in branding.